Successful direct marketing methods
Stone, Bob, 1918-2007
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This edition takes the reader through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media. New chapters to this edition focus on direct marketing for consumer brands, and implementing global campaigns.
Main title:
Successful direct marketing methods / Bob Stone, Ron Jacobs.
Edition:
8th ed.
Imprint:
New York : McGraw-Hill Professional ; London : McGraw-Hill [distributor], 2007.
Collation:
592 p.
Notes:
Previous ed.: Chicago, Ill.: McGraw-Hill, 2001.
ISBN:
97800714582900071458298 (hbk)
Dewey class:
658.8'72
Language:
English
Subject:
BRN:
91922
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