Essentials of marketing
Blythe, Jim2019
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This seventh edition provides an accessible, lively, and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Main title:
Essentials of marketing / Jim Blythe, Jane Martin.
Author:
Blythe, Jim, authorMartin, Jane (Lecturer in marketing), author
Edition:
Seventh edition.
Imprint:
Harlow, England : Pearson, 2019.
Collation:
xx, 361 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: 2016.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292244105 (pbk. :)
Dewey class:
658.8
Language:
English
Subject:
BRN:
918103
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