Life's a pitch
Bayley, Stephen2008
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The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. This book offers a mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism to prepare you for success. It tells you how to handle human transactions.
Main title:
Life's a pitch / Stephen Bayley & Roger Mavity.
Author:
Imprint:
London : Corgi, 2008.
Collation:
304 p. : ill. (chiefly col.), ports. (some col.)
Notes:
Originally published: London: Bantam, 2007.Includes index.
ISBN:
9780552156837 (pbk)
Dewey class:
158.1158.1 BAY
Local class:
158.1
Language:
English
BRN:
768751
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