Foundations of marketing
Fahy, John, 1962-2012
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This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Main title:
Foundations of marketing / John Fahy and David Jobber.
Edition:
4th ed.
Imprint:
London : McGraw-Hill Higher Education, c2012.
Collation:
xxiv, 359 p. : col. ill., col. ports. ; 27 cm.
Notes:
Previous ed.: Maidenhead: McGraw-Hill Higher Education, 2009.Includes bibliographical references and index.
ISBN:
9780077137014 (pbk)
Dewey class:
658.8658.8 FAH
Language:
English
Subject:
BRN:
748750
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