The AMA handbook of public relations
Dilenschneider, Robert L.2010
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Public relations was among the first industries to harness the power of the Internet, but along with business and the rest of the world, PR has changed in the digital age. This handbook aims to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine.
Main title:
The AMA handbook of public relations / Robert L. Dilenschneider.
Author:
Imprint:
New York : AMACOM ; London : McGraw-Hill [distributor], 2010.
Collation:
256 p.
Notes:
Includes index.
ISBN:
9780814415252 (hbk)
Dewey class:
659.2
Language:
English
Added title:
BRN:
672449
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