Skip to main content
Thumbnail for Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

Zeithaml, Valarie A.2009
Books

Find it!
Remove Services marketing : integrating customer focus across the firm from your current listSave Services marketing : integrating customer focus across the firm to your current list

Total copies: 1

Availability by location
Place reservation for Services marketing : integrating customer focus across the firm
This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model.
Main title:
Services marketing : integrating customer focus across the firm
Author:
Zeithaml, Valarie A.Bitner, Mary JoGremler, Dwayne D.
Edition:
5th ed. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Imprint:
Boston, [Mass.] ; London : McGraw-Hill, 2009.
Collation:
xxviii, 708 p. : ill. ; 26 cm.
Notes:
Previous ed.: 2006.Includes bibliographical references and index.
ISBN:
9780071263931 (pbk)
Dewey class:
658.8658.8
Language:
English
Subject:
Service industries -- MarketingCustomer servicesBusiness and Management
BRN:
565612
Bookmark link:
https://southwark.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=565612

Find it!
Remove Services marketing : integrating customer focus across the firm from your current listSave Services marketing : integrating customer focus across the firm to your current list

Total copies: 1

Availability by location
Place reservation for Services marketing : integrating customer focus across the firm
View my active saved list
0 items in my active saved list