Predictably irrational : the hidden forces that shape our decisions
Ariely, Dan2009
Books
Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.
Main title:
Author:
Imprint:
London : Harper, 2009.
Collation:
xxii, 280 p. : ill. ; 20 cm.
Notes:
Originally published: New York: HarperCollins, 2008.Includes bibliographical references and index.
ISBN:
9780007256532 (pbk. :)
Dewey class:
153.83153.83
Language:
English
BRN:
496689
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