Yes! : 50 secrets from the science of persuasion
Goldstein, Noah J.2007
Books
We all want to be more persuasive, but most of us are unaware of the rigorous academic research that can help. 'Yes!' unravels the mysteries of human behaviour and helps us become more influential in the workplace - and beyond.
Main title:
Yes! : 50 secrets from the science of persuasion / Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini.
Imprint:
London : Profile, 2007.
Collation:
vi, 250 p. ; 20 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781846680168 (pbk)
Dewey class:
153.852
Local class:
153.852
Language:
English
Subject:
BRN:
470862
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