Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt, 1975-2003
Books
Most of the world's global companies have launched products that have flopped - spectacularly and at great cost. This book looks at how such disasters occur and describes those brands which set sail with multimillion-dollar campaigns behind them, only to sink.
Main title:
Author:
Imprint:
London : Kogan Page, 2003.
Collation:
viii, 310 p. ; 24 cm.
Notes:
Includes bibliographical references (p. 301-302) and index.
ISBN:
9780749439279 (hbk)
Dewey class:
658.827
Language:
English
BRN:
452828
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