Inside Coca-Cola : a CEO's life story on building the world's most popular brand
Isdell, Edward Neville, 1944-2011
Books
This text, by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey.
Main title:
Inside Coca-Cola : a CEO's life story on building the world's most popular brand / Neville Isdell with David Beasley.
Imprint:
New York : St. Martin's ; Godalming : Melia [distributor], 2011.
Collation:
288 p. : ill. ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9781250004987 (pbk)
Dewey class:
338.766362
Language:
English
Subject:
BRN:
403317
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