Global strategic management
Peng, Mike W., 1968-2009
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Discover both sides of international business and how to prepare for the future, this title doesn't just show you what it's like for foreign businesses entering a new market, it reveals what domestic companies must do to survive foreign competition.
Main title:
Global strategic management / Mike W. Peng.
Author:
Edition:
2nd ed., International student ed.
Imprint:
[Mason, Ohio] ; United Kingdom : South-Western/Cengage Learning, c2009.
Collation:
xxx, 510 p. : ill., maps ; 24 cm.
Notes:
Formerly CIP. UkIncludes bibliographical references and index.
ISBN:
9780324590982 (pbk)
Dewey class:
658.4012
Language:
English
BRN:
374174
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