Strategic advertising management
Percy, Larry2016
Books
Find it!
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Main title:
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
Author:
Percy, Larry, authorElliott, Richard H., author
Edition:
Fifth edition.
Imprint:
Oxford : Oxford University Press, [2016]©2016
Collation:
xxiv, 429 pages : illustrations (black and white, and colour) ; 25 cm
Notes:
Previous edition: 2012.Includes bibliographical references and index.
ISBN:
9780198703655 (pbk)
Dewey class:
659.1
Language:
English
BRN:
326535
More Information: