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Co-branding : the science of alliance

1999
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Main title:
Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad.
Author:
Blackett, TomBoad, BobInterbrand
Imprint:
Basingstoke : Macmillan Business, 1999.
Collation:
xviii, 142p, [8]p of plates : ill. (some col.) ; 25 cm.
Notes:
Includes bibliographical references and index.
ISBN:
0333760891
Dewey class:
658.827
Language:
English
Subject:
Brand name products -- MarketingStrategic alliances (Business)Business names -- Marketing
BRN:
289828
Bookmark link:
https://southwark.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=289828

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