The ethical leader : why doing the right thing can be the key to competitive advantage
Witzel, Morgen2018
Books
Ethical behaviour in and by businesses is often seen as a bolt-on extra - something that is nice-to-do but not must-do. Morgen Witzel argues that by flipping this view - and making ethical behaviour the cake and not just the icing - businesses can gain long-term competitive advantage. Trust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organisation's success. Trust engenders loyalty and good reputation, which in turn builds brand value. This book provides a practical introduction to some key concepts in ethics, including how to deal with ethical paradoxes and how to make ethical decisions.
Main title:
Author:
Witzel, Morgen, author
Imprint:
London : Bloomsbury Business, 2018.
Collation:
vii, 229 pages ; 25 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781472956590 (hbk. :)
Dewey class:
174.4
Language:
English
BRN:
272465
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