The marketing of academic, national and public libraries worldwide : marketing, branding, community engagement
Baker, David, 1952-2023
Books
'The Marketing of Academic, National and Public Libraries Worldwide' enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more.
Main title:
Author:
Baker, David, 1952-, authorLo, Patrick, author
Imprint:
Oxford : Chandos Publishing, 2023.
Collation:
782 pages ; 23 cm
Audience:
Specialized.
ISBN:
9780443134357 (pbk. :)
Dewey class:
021.7
Language:
English
Subject:
BRN:
2644844
Bookmark link:
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