The hard sell : crime and punishment at an opioid startup
Hughes, Evan, 1975-2023
Books
In the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market. Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was a niche product, approved only for cancer patients in dire condition. So he recruited an ambitious, persuasive team, who employed a variety of deceptive techniques, from zeroing in on suspect doctors, to falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation. That is, until insiders reached their breaking point and blew the whistle. With colourful characters and true suspense, 'The Hard Sell' lays bare the pharma playbook.
Main title:
The hard sell : crime and punishment at an opioid startup / Evan Hughes.
Author:
Hughes, Evan, 1975-, author
Imprint:
London : Picador, 2023.
Collation:
288 pages ; 20 cm
ISBN:
9781035017898 (pbk. :)
Dewey class:
338.476153338.4761
Language:
English
Subject:
BRN:
2612362
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