Repackaging Christianity : Alpha and the building of a global brand
Atherstone, Andrew2023
Books
Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe? With exclusive access to original archives, Andrew Atherstone recounts the miraculous stories of the early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence.
Main title:
Repackaging Christianity : Alpha and the building of a global brand / Andrew Atherstone.
Author:
Atherstone, Andrew, author
Imprint:
London : Hodder & Stoughton, 2023.
Collation:
320 pages : illustrations ; 20 cm
ISBN:
9781399801539 (pbk. :)
Dewey class:
269.2
Language:
English
Subject:
BRN:
2581481
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