Brand mysticism : cultivate creativity and intoxicate your audience

Grasse, Steven2022

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Summary

Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring and deeply beloved brand. So how did he do it? 'Brand Mysticism' is an irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life from the marketing mastermind behind countless iconic booze labels.