Who cares wins : how to enhance your bottom line through socially responsible business
Jones, David2011
Books
Customers care about the social and environmental impact of your business, and they now have the power to expose any practices that appear unethical. This text shows how to use social media to engage with customers and grow your business.
Main title:
Author:
Imprint:
Harlow : Financial Times Prentice Hall, 2011.
Collation:
200 p. ; 22 cm.
ISBN:
9780273762539 (pbk)
Dewey class:
658.408
Language:
English
BRN:
2496839
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