Exploring strategy : text and cases
Johnson, Gerry2017
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This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
Main title:
Author:
Johnson, Gerry, authorWhittington, Richard, 1958-, authorScholes, Kevan, authorAngwin, Duncan, authorRegnér, Patrick, author
Edition:
Eleventh edition / Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér with the assistance of Jason Evans, Clive Kerridge, Steve Pyle.
Imprint:
Harlow, England : Pearson, 2017.
Collation:
xxviii, 797 pages : illustrations (colour) ; 27 cm
Notes:
Previous edition: 2013.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781292145129 (pbk. :)
Dewey class:
658.4012
Language:
English
Added title:
BRN:
248945
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