Big vape : the incendiary rise of Juul
Ducharme, Jamie2023
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Some say vaping is a public health revolution that could help save millions of lives worldwide. But there is one big problem: teenagers. Instead of catering to adult smokers, the e-cigarette industry appears to overwhelmingly target non-smoking youth. 'Big Vape' uses the dramatic rise and fall of Juul to tell a larger story of big business, public health and youth culture. It shows how scientists can present opposing facts, and even the soundest studies can be means to questionable ends; how lack of regulation can be deadly, and the wrong regulations can be just as bad; how marketing communications can reverse steady national trends, and how an epidemic can break out in just a puff of smoke.
Main title:
Big vape : the incendiary rise of Juul / Jamie Ducharme.
Author:
Ducharme, Jamie, author
Imprint:
London : Hodder & Stoughton, 2023.
Collation:
336 pages ; 20 cm
Notes:
Originally published: New York: Henry Holt, 2021.
Audience:
Specialized.
ISBN:
9781529345827 (pbk. :)
Dewey class:
338.76797
Language:
English
Subject:
BRN:
2353022
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