Brands on a mission : how to achieve social impact and business growth through purpose
Sidibe, Myriam, 1976-2020
Books
'Brands on a Mission' explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy - and shows how to bridge the gap between Brand Say and Brand Do.
Main title:
Author:
Sidibe, Myriam, 1976-, author
Imprint:
London : Routledge, 2020.
Collation:
208 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780367428334 (hbk. :)
Dewey class:
658.827
Language:
English
Subject:
BRN:
2286341
Bookmark link:
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