Backable : the surprising truth behind what makes people take a chance on you
Gupta, Suneel2021
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Whether you want to get ahead inside a company or build a start-up from the ground up, this fascinating book is a must-read. No one ever makes it alone. What is it about certain people that makes us want to take a bet on them? As it turns out, it's not what you think. Backability is not driven by having the best experience, the finest pedigree or the most innovative ideas. In fact, many highly successful people are backed long before they are qualified. We tend to view these people as lucky. But the decision to back them is neither an accident nor a mistake, and rarely the result of good luck. Drawing from his own business experience, countless interviews with some of tech's biggest innovators and compelling case studies of classic success stories such as Howard Schultz and Elon Musk, Gupta breaks down the qualities of backable people.
Main title:
Backable : the surprising truth behind what makes people take a chance on you / Suneel Gupta, Carlye Adler.
Author:
Gupta, Suneel, authorAdler, Carlye, author
Imprint:
London : Endeavour, 2021.
Collation:
288 pages ; 24 cm
ISBN:
9781913068356 (pbk. :)
Dewey class:
650.1
Language:
English
BRN:
2280805
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