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Connected strategy : building continuous customer relationships for competitive advantage

Siggelkow, Nicolaj2019
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Main title:
Connected strategy : building continuous customer relationships for competitive advantage / Nicolaj Siggelkow, Christian Terwiesch.
Author:
Siggelkow, Nicolaj, authorTerwiesch, Christian, author
Imprint:
Boston, Massachusetts : Harvard Business Review Press, [2019]©2019
Collation:
xiv, 264 pages : illustrations (black and white) ; 25 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781633697003 (hbk. :)
Dewey class:
658.812
Language:
English
Subject:
Relationship marketingCustomer services -- Technological innovationsCommunication in consumer educationBusiness and Management
BRN:
2271063
Bookmark link:
https://southwark.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=2271063

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Remove Connected strategy : building continuous customer relationships for competitive advantage from your current listSave Connected strategy : building continuous customer relationships for competitive advantage to your current list

Total copies: 1

Availability by location
Place reservation for Connected strategy : building continuous customer relationships for competitive advantage
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