Influence : how social media influencers are shaping our digital future
McCorquodale, Sara2020
Books
Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyses its problems and forecasts its future. A compelling and deeply insightful book, this will be a must-read for anyone whose business success is dependent on prospering online.
Main title:
Influence : how social media influencers are shaping our digital future / Sara McCorquodale.
Author:
McCorquodale, Sara, author
Imprint:
London : Bloomsbury Business, 2020.
Collation:
xi, 208 pages : illustrations (black and white) ; 24 cm
Audience:
Specialized.
ISBN:
9781472971913 (hbk. :)
Dewey class:
658.872
Language:
English
BRN:
2264853
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