Good company : how to build a business without losing your values
Dexter, Julietta2021
Books
In a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR and communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.
Main title:
Good company : how to build a business without losing your values / Julietta Dexter.
Author:
Dexter, Julietta, author
Imprint:
London : Atlantic Books, 2021.
Collation:
272 pages ; 23 cm
Audience:
Specialized.
ISBN:
9781786497222 (pbk. :)
Dewey class:
174.4
Language:
English
BRN:
2233086
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