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Marketing communications : brands, experiences and participation

Fill, Chris2013
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This sixth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
Main title:
Marketing communications : brands, experiences and participation / Chris Fill.
Author:
Fill, Chris
Edition:
Sixth edition.
Imprint:
Harlow : Pearson, 2013.
Collation:
856 pages : illustrations (black and white, and colour) ; 27 cm
Notes:
Previous edition: Harlow: FT Prentice Hall, 2009.Includes bibliographical references and index.
ISBN:
9780273770541 (pbk)
Dewey class:
658.802658.802
Language:
English
Subject:
Communication in marketingMarketing channelsSales promotionBusiness and Management
BRN:
2086268
Bookmark link:
https://southwark.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=2086268

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Total copies: 1

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