The challenger sale : taking control of the customer conversation
Dixon, Matthew, 1972-2013
Books
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, 'The Challenger Sale' argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
Main title:
The challenger sale : taking control of the customer conversation / Matthew Dixon and Brent Adamson.
Imprint:
London : Portfolio Penguin, 2013.
Collation:
240 p. ; 24 cm.
Notes:
Originally published: London: Portfolio, 2012.
ISBN:
9780670922857 (pbk)
Dewey class:
658.85
Language:
English
BRN:
2078441
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