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How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals

Westwood, John, 1947-2022
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A step-by-step guide to creating a successful marketing plan, from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
Main title:
How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.
Author:
Westwood, John, 1947-, author
Edition:
Seventh edition.
Imprint:
London : KoganPage, 2022.
Collation:
288 pages : illustrations (black and white).
Series title:
Creating success
Audience:
Specialized.
ISBN:
9781398605688 (pbk. :)
Dewey class:
658.802658.802 WES
Language:
English
Subject:
Marketing -- PlanningBusiness report writingBusiness and Management
BRN:
1971437
Bookmark link:
https://southwark.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1971437

Find it!
Remove How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals from your current listSave How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals to your current list

Total copies: 2

Availability by location
Place reservation for How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals
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