The professional product owner : leveraging scrum as a competitive advantage
McGreal, Don2017
Books
Product ownership is an utterly crucial role in most businesses. Scrum recognizes this - but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value. 'The Professional Product Owner' will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle.
Main title:
The professional product owner : leveraging scrum as a competitive advantage / Don McGreal, Ralph Maria Jocham.
Author:
McGreal, Don, authorJocham, Ralph Maria, author
Imprint:
Harlow : Addison-Wesley, 2017.
Collation:
240 pages
Audience:
Specialized.
ISBN:
9780134686479 (pbk. :)
Dewey class:
005.1
Language:
English
Subject:
BRN:
1928883
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