Five stars : the communication secrets to get from good to great
Gallo, Carmine2019
Books
As the forces of globalisation, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star. In this book, Carmine Gallo breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.
Main title:
Five stars : the communication secrets to get from good to great / Carmine Gallo.
Author:
Gallo, Carmine, author
Imprint:
London : Pan Books, 2019.
Collation:
viii, 244 pages ; 20 cm
Notes:
Originally published: New York: St. Martin's Press, 2018.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781509896783 (pbk. :)
Dewey class:
658.45658.45 GAL
Language:
English
Subject:
BRN:
1887996
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