Platform revolution : how networked markets are transforming the economy - and how to make them work for you
Parker, Geoffrey (Geoffrey G.)2017
Books
This publication delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. It explores the what, how and why of this revolution and provides the first 'owner's manual' for creating a platform marketplace. Revealing the strategies behind some of today's rising platforms, it explains how entrepreneurs - and traditional companies - can thrive in this new world, and provides a practical guide to unlocking the potential of an economic landscape transformed.
Main title:
Platform revolution : how networked markets are transforming the economy - and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
Author:
Imprint:
New York : W.W. Norton & Company, 2017.
Collation:
xiii, 336 pages : illustrations (black and white) ; 21 cm
Notes:
Originally published: 2016.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780393354355 (pbk. :)
Dewey class:
658.872
Language:
English
Subject:
BRN:
1879233
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