A designer's research manual : succeed in design by knowing your clients + understanding what they really need
Visocky O'Grady, Jennifer2017
Books
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyse findings and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods and explain how to incorporate them into any creative process.
Main title:
A designer's research manual : succeed in design by knowing your clients + understanding what they really need / by Jenn + Ken Visocky O'Grady.
Author:
Visocky O'Grady, Jennifer, authorVisocky O'Grady, Kenneth, author
Edition:
Second edition, updated + expanded.
Imprint:
Beverly, MA : Rockport, 2017.
Collation:
208 pages : illustrations (black and white, and colour) ; 25 cm
Notes:
Previous edition: 2006.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781631592621 (pbk. :)
Dewey class:
741.60688
Language:
English
Subject:
BRN:
1864343
Bookmark link:
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