Established : lessons from the world's oldest companies

2018

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Summary

Heritage. Adaptation. Values. Flexibility. From the oldest pub in the world to the Liberty Bell and the origins of a nation, 'Established' tells the stories of twelve businesses with a combined age of almost 5,000 years. They've survived war, plague, rebellion, boom, bust, depression and strange twists of fate. But how and what can we learn from them? Spanning the local and the global, family businesses and household names such as Guinness and Wrigley, this title seeks to uncover the secrets behind the longevity of these twelve remarkable institutions.