Business for punks : start your business revolution - the BrewDog way
Watt, James2015
Books
Go fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for three years running. Created by a pair of young Glaswegians with a passion for beer, it has catalysed a craft ale revolution, gone global - and inadvertently created a whole new approach to business. Here, BrewDog co-founder James Watt bottles the essence of their success. From finances to marketing this is an anarchic, indispensable guide to thriving in business on your own terms.
Main title:
Author:
Imprint:
London : Portfolio Penguin, 2015.
Collation:
240 pages
ISBN:
9780241202890 (pbk)
Dewey class:
658.11658.11 WATT
Language:
English
BRN:
1838262
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