The Heineken story : the remarkably refreshing tale of the beer that conquered the world
Smit, Barbara2014
Books
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, 'The Heineken Story' tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position.
Main title:
Author:
Imprint:
London : Profile Books, 2014.
Collation:
x, 342 pages, 8 unnumbered pages of plates : illustrations (black and white) ; 20 cm
Notes:
Film tie-in.Includes bibliographical references and index.
ISBN:
9781781253601 (pbk)
Dewey class:
338.476634338.476634209492
Language:
English
Subject:
BRN:
1835690
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