Marketing
Baines, Paul, 1973-2014
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Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Main title:
Marketing / Paul Baines and Chris Fill.
Author:
Edition:
Third edition.
Imprint:
Oxford : Oxford University Press, 2014.
Collation:
756 pages ; 27 cm
Notes:
Previous ed.: 2011.
ISBN:
9780199659531 (pbk)
Dewey class:
658.8658.8
Language:
English
BRN:
1807342
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