Strategic marketing : creating competitive advantage
West, Douglas C.2015
Books
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Main title:
Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim.
Edition:
Third edition.
Imprint:
Oxford : Oxford University Press, 2015.
Collation:
616 pages ; 25 cm
Notes:
Previous ed.: 2010.
ISBN:
9780199684090 (pbk)
Dewey class:
658.802
Language:
English
BRN:
1801997
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