Music marketing : press, promotion, distribution, and retail
King, Mike2009
Books
This guide helps readers to develop an active marketing plan and timeline tailored to their unique strengths and budget. It offers guidance on how to time a marketing campaign, publicise music, understand the current opportunities for radio play as well as navigate various retail and distribution options such as iTunes.
Main title:
Music marketing : press, promotion, distribution, and retail / Mike King ; edited by Jonathan Feist.
Author:
Imprint:
Boston, Mass. : Berklee, c2009.
Collation:
viii, 211 p. : ill. ; 23 cm.
Notes:
Includes index.
ISBN:
9780876390986 (pbk)
Dewey class:
780.688
Language:
English
BRN:
1686528
Bookmark link:
More Information: