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Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina2013
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From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
Main title:
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
Author:
Wheeler, Alina
Edition:
Fourth edition.
Imprint:
Hoboken, New Jersey : Wiley, [2013]©2013
Collation:
x, 326 pages : illustrations (colour) ; 29 cm
Notes:
Previous edition: 2009.Includes bibliographical references and index.
ISBN:
9781118099209 (hbk)
Dewey class:
658.827
Language:
English
Subject:
Brand name productsBranding (Marketing)Trademarks -- DesignAdvertising -- Brand name productsIndustrial design coordinationBusiness and Management
BRN:
1458791
Bookmark link:
https://southwark.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1458791

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Remove Designing brand identity : an essential guide for the whole branding team from your current listSave Designing brand identity : an essential guide for the whole branding team to your current list

Total copies: 2

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