Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Lindstrom, Martin, 1970-2012
Books
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.
Main title:
Author:
Lindstrom, Martin, 1970-, author
Imprint:
London : KoganPage, 2012.
Collation:
xi, 276 pages ; 24 cm
Notes:
Originally published: New York: Crown Business, 2011.Includes bibliographical references and index.
ISBN:
9780749465049 (pbk. :)
Dewey class:
658.8343658.834
Language:
English
Subject:
BRN:
1397041
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