Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
Kim, W. Chan2020
Books
Drawing on more than a decade of work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space.
Main title:
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne.
Author:
Kim, W. Chan, authorMauborgne, Renée, author
Imprint:
London : Macmillan, 2020.
Collation:
xiii, 317 pages : illustrations (black and white) ; 24 cm
Notes:
Originally published: 2017.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781509832194 (pbk. :)
Dewey class:
658.802
Language:
English
BRN:
1292362
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