Winning minds : secrets from the language of leadership
Lancaster, Simon, 1972-2015
Books
Written by a leading speechwriter, 'Winning Minds' turns insights from recent research into a simple, practical guide to the language of leadership. Many of the techniques are startling for their simplicity (for example, metaphors help sell shares!). 'Winning Minds' will change the way you think about communication forever.
Main title:
Winning minds : secrets from the language of leadership / Simon Lancaster.
Author:
Lancaster, Simon, 1972-, author
Imprint:
Basingstoke : Palgrave Macmillan, 2015.
Collation:
x, 226 pages : illustrations (black and white) ; 22 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781137465924 (pbk. :)
Dewey class:
658.4092
Language:
English
BRN:
1279171
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