Tap : unlocking the mobile economy
Ghose, Anindya2018
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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, this two-way exchange can benefit both customers and businesses. Drawing on extensive research and on a variety of real-world examples, the text describes some intriguingly contradictory consumer behaviour: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency.
Main title:
Tap : unlocking the mobile economy / Anindya Ghose.
Author:
Ghose, Anindya, author
Imprint:
Cambridge : The MIT Press, 2018.
Collation:
240 pages : illustrations ; 23 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780262536059 (pbk. :)
Dewey class:
381.142
Language:
English
Subject:
BRN:
1178228
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