Customers.com : how to create a profitable business strategy for the Internet and beyond
Seybold, Patricia B.1998
Books
Customers.Com shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical advice based on proven-marketing principles and case studies of how well-known corporations are using the Internet successfully.
Main title:
Customers.com : how to create a profitable business strategy for the Internet and beyond / Patricia B. Seybold with Ronni T. Marshak.
Imprint:
London : Century, c1998.
Collation:
xx, 360p. ; 24 cm.
Series title:
Notes:
Includes index.
ISBN:
9780712680714 (hbk)
Dewey class:
658.800285
Language:
English
BRN:
110496
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